• Agency: Oliver UK
• Project: Logo & identity
• Copywriter: Rosie Smith

Solis is Pernod Ricard’s internal studios that unites 20 studios worldwide. All Pernod Ricard’s internal studios at the moment have different names and logos. The brief was to create one unique identity and logotype for all studios. The project was created to enter the logo and identity competition.

Solis is a latin name chosen to honour the master brand’s love of connection, creativity and conviviality. Solis is the agency of choice for Pernod Ricard, recognized externally & foster creativity.

The wordmark is bold and confident. The circle concept neatly encompasses all that people at Solis stand for. It’s about togetherness, connection and community — coming together to excel. It’s also a nod to Pernod Ricard’s master brand’s sun logo, referencing the uplifting, far-reaching energy that touches every Solis studio around the world.

The visual language is energetic and dynamic. Solis is always moving, evolving, reaching for better and brighter. Created identity is flexible and creates dynamic patterns that can be individual for each city or country’s studio. Energetic and dynamic visual language is balanced by simple colour palette - black and white with a sandy yellow secondary colour that makes Solis stand out.