- Agency: Ogilvy UK
- Designer: Ana Kvezereli
Parenting Club is exclusive to Boots Advantage Card members who are expecting a baby or have children under 5 years old. The brief was to create Logo for the club.
The new logo is characterful, energetic and full of personality. The identity system is positive and depicts happy moments that parenting brings. A drawn typeface with the same geometry as the mark makes the logo stand out. Colour palette consists of 3 colours - Boots primary blue, girls pink and boys teal colours.