- Client: Natakhtari
- Agency: DDB Georgia
- Senior Designer: Ana Kvezereli
- Project Manager: Tako Mshvelidze
- 3D visualization: Maxim Kulikov
Kasris is a local beer from company Natakhtari which is the leader of the Georgian beer and lemonade market. The company is in export markets since 2006. and currently, beer and lemonade are exported to 21 countries.
The brief was to create the new packaging design and logo for local beer Kasris which in Georgian means - from the barrel. As the beer is Georgian, it was also essential to use some local elements in the design.
When you know the real taste of draft live beer, you want real keg beer in your mug. The idea behind the name and bottle shape is that Natakhtari has worked out special technology for beer gourmands. Draft beer in a bottle. Created new simple design gives feeling of draft beer with a touch of Georgian national ornaments.