- Agency: branding.ge
- Client: Georgian Post
- Project manager: Nino Chkoidze
- Creative Director: Levan Koberidze
A total rebranding of Georgian Post. The main objective was to create a modern and strong graphical symbol, which would carry national values and emphasize the origins of the brand. Besides, the goal was to strengthen the perception that the brand is reliable and universal.
Taking into account all the given criteria, a swallow was chosen as a symbol of the Georgian Post. For Georgians, a swallow is symbolically associated with receiving the good news, happiness and positive emotions. The concept is based on the fact that in case of the post, a swallow indirectly expresses the emotions and happiness of receiving a letter and at the same time emphasizes Georgian origin of the brand. The shape of the stylized swallow also reminds the envelope/message, which further connects this logo to the main activities of the company.