Cannes Lions 2018
- Young Lions Competitions: Georgia 2018
- Category: Design
- Team member 1: Anuka Kvezereli
- Team member 2: Eldar Khalibauri
The brief was about Increasing awareness of importance of voluntarily giving blood; encourage people to donate blood and save lives; and create the badge which would be the symbol of pride, worn by the donors.
A symbol (bedge) should have been created that is to become source of pride and the reason of social acclaim and stand for the fact that a person who owns it has saved the life. Given symbol will be awarded to all volunteer donor organizations and individuals who would be willing to promote their action through it (symbol should have viral effect);