• Logo Designer: Ana Kvezereli
• Agency: Bloom London
• Client: Avon

New Logo is bolder but feminine too. It’s a heavier weight font, but the curves and soft edges still reflect Avon’s mission to champion women . The wordmark uses triangles, circle and curved lines. Looking into the science of shapes, the triangle is often used to represent achievement, goal and success whereas curved shapes and circle represent empathy and harmony. Combination of these shapes, creates the logo of leadership and stability.