- Agency: DDB Georgia
- Project manager: Salome Shamugia
"Georgian Legend" is Georgian wine which is exported only on the foreign markets. Packaging concept is based on the legend of Farnavaz I, who was the first king of Georgia. According to the legend Farnavaz was the first who created the Georgian alphabet. We took this fact as a concept of our packaging and used beautiful Georgian letters which always attract attention.
Georgian Legend has 6 wine types, including "Tsinandali" (dry white wine) "Qindzmarauli" (semi sweet red wine) and etc. We used the first letter of each type as a main packaging element. For example, "Saferavi" is represented by the Georgian letter "S".